Un artículo de Dan Balz en el Washingtin Post sobre el éxito de Mitt Romney en Iowa y New Hampshire, y su capacidad para maximizar el beneficio de pequeñas ventajas. Romney Gains Credibility In Early Primary States.
(...) When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic waste of resources.
Four months and more than $4 million later, Romney's ads are still running, and the GOP presidential candidate is reaping the dividends. Although he remains well behind former New York mayor Rudolph W. Giuliani and Sen. John McCain of Arizona in most national polls, his standing in the states that will kick off the nominating process has risen dramatically. (...)